5 Reasons Why You Should Consider Facebook’s Instant Article

5 Reasons Why You Should Consider Facebook’s Instant Article

10x Faster Than Mobile Browsers
Loading speed matters. Have you ever close a website before it successfully loaded its content? Facebook’s Instant Article doesn’t just improve this major pain point. It improves by 10 times faster. Now you just need to focus on your content, because no one will leave your page because of loading speed.

Mobile-Friendly Designs
Back in 2014, mobile users had already surpassed desktop users. The trend is clear – More mobile users and more time spend on mobile per user.

If you don’t have a mobile or responsive website, you’d better create one. If you don’t have the time, skills and money to do it, instant articles might be a good option for you to launch mobile-friendly blog posts in a short period of time.

Higher Engagement
This is obvious. Higher loading speed and a mobile-friendly design lead to a better user experience. People are therefore more likely to interact with your posts.

Better Monetization
Facebook empowers you to make money out of your content, which is great.

Facebook Still Matters
Do not care about the eye-catching ‘news’ about how young people are abandoning Facebook. Ask yourself, are you using Facebook every day? Facebook are now used by over 1 billion people. In Hong Kong, more than 4.7 Million people use Facebook every month and 72% (3.4 Million) of them return every day.

So when Facebook launches a new flagship product, you’d better dive in.

Note: Instant Article is not for everyone. Learn more about it by reading the documentation. Test it by creating one on your page. Then, you’ll see if it suits your publishing workflow.

ThomsonTong.com is now supporting Facebook Instant Article

ThomsonTong.com is now supporting Facebook Instant Article

If you are reading this blog on Facebook via your smartphones, you are probably reading an instant article.

Why Facebook Instant Article?

Using Instant Article as both publishers and readers has lots of advantages. I will talk more tomorrow on ‘5 Reasons Why You Should Consider Facebook’s Instant Article’.


For the next few weeks, I will test out more features of instant articles. Please let me know when you encounter any problem reading my blog. Thanks!

How I create featured images for my blog posts

How I create featured images for my blog posts

Featured Images

When creating featured images, there are few key factors to bear in mind.

5 Key Factors

Perfect Dimensions – Make sure your image fits the size of your blog. Preview it before publishing.

High Resolutions – Everyone loves High-Definition.

Less is More – Make your message clear and concise

Small File Size – To speed up the loading time, thus lowering the bounce rate.

Original – Avoid using stock photos which can be seen everywhere. (Stock Photos are good resources to supplement the content, but not for the most important image of your blog.)

2 Great Tools

A popular tool for marketers and bloggers to easily create beautiful designs and documents for their blogs and social media profiles. Since I love using Canva for my business as well, I upgraded to Canva for work which offers more features that speed up my workflow.

BrandColors.net enables you to search the official color code for the world’s biggest brand.

Color is always an important element for your designs. Whenever I write something about particular brands, I usually use the corresponding brand colors on my featured images such that readers can easily relate which brands I am going to talk about. If you follow my blog close, you know what I mean.

Hello World

Hello World

Hi, I’m Thomson Tong from Hong Kong. From today onwards, I will be blogging here. Topics range from startups, web design, productivity tools & lifehacks to food, photography & travel, basically everything that I am passionate about.

Why blogging

The main reason for starting this blog is to document my everyday experience and what I’ve learnt from others. If there is any piece of article that resonates with you, please share your thoughts with me.

1 Post / Day

I am hoping to spend roughly 30 minutes to write at least 1 post a day. If you don’t see me updating the blog, I’m probably travelling without my MacBook.


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