How Evernote’s latest updates affect my workflow

How Evernote’s latest updates affect my workflow

Evernote’s latest updates

Evernote has released 2 major updates after celebrating its 8th year anniversary. These are not very good news for users. Users with free (basic) accounts will be limited to two devices and the pricing for Plus and Premium account will be increased (depending on regions).

I have been using Evernote for 5 years now. I have tried the Premium Plan and I like the offline feature, especially when I am travelling. Although the usage has been decreasing in recent years as I shifted most of my work to Google Drive, Evernote is still one of my favourite apps sitting on the homepage of my iPhone.

Why I love Evernote

Mobile Experience

The user experience on mobile is much better than Google Docs. I started using its app during the lectures when I was a student. Now I use it jot notes whenever I don’t have access to my mac.

Sync across mobile, tablet & Web

Search function

How the changes affect me

I am using the basic plan for now, with 6 devices connecting to my account (2 Macs, iPad, 2 Phones & 1 old iPhone). With the new device limit, I have to sign out 4 of my devices. Luckily, Evernote Web doesn’t count as a device. As I have shifted to use Evernote Web from its app on Mac for some time now, it won’t be a problem for me to disconnect the Mac App. Then, I decided to keep Evernote connected to my iPad and my primarily iPhone 6s, with my other phones disconnected. That’s it. I’m done! My workflow doesn’t really change at all.

Keep enjoying Evernote!

Get a free month of Evernote Premium.


Feedme Guru is a new app for searching the best 600 restaurants in town

Feedme Guru is a new app for searching the best 600 restaurants in town

Today, I have a long chat with the co-founder of FeedMe Guru. I am impressed by one of their goals, which is ‘Replacing Tripadvisor’.

FeedMe Guru

FeedMe Guru is an app for foodies who are searching for the best restaurants in town. Different from other platforms like Tripadvisor, Yelp or Openrice, which are based on user generated content, FeedMe Guru uses their own technology engine to crawl for professional reviews, then analyzes them and shortlists the best 600 restaurants for us.

Targeting young professionals, most of the restaurants you can find are mid-to-high-end restaurants. One additional feature is that you can book directly on the app, without making a phone call.

Try Now

If you think that the reviews on other platforms are not reliable, you can try this app. FeedMe Guru is now available on iOS, Android and Web.

Reading Hooked: How to Build Habit-Forming Products

Reading Hooked: How to Build Habit-Forming Products


Hooked written by Nir Eyal is the book everyone in silicon valley is talking about.  The real reason that draws my attention is the book’s contributing writer, Ryan Hoover, who is the founder of Product Hunt.

What’s more

This book is highly recommended by the industry leaders. If you don’t have time to read the whole book, like me, you can read this infographic, the 2000-word summary or watch a speech at TNW Conference, a TED talk by Nir Eyal (the author).  

Building products?

After learning about the Hook Model, I realize that many successful apps are using these principles to build their Habit-Forming products. If you are building your products, make sure you follow the 4-step Hook Model – “Trigger”, “Action”, “Variable Reward”, “Investment”.

First Impression of Google’s new travel app – Google Trips

First Impression of Google’s new travel app – Google Trips

The rumours are true! Google is tapping into the huge travel market by introducing its brand new mobile travel application named “Google Trips”.

I am fortunate to be selected as one of the travellers to beta test the new app. I would like to share how I feel when I first opened the app.

Great User Interface

The quality is expected as it is developed by Google.

Smart Personalization

Google automatically extracted all the trip-related data from my emails and generated ‘My Trips’. No input is required. It’s like Magic!

All saved places in one folder

I like saving places that I intend to go on Google Maps. With Google Trips, I can now see all my saved places in one place, without opening the Google Maps.
[Suggestion: It would be great if I can manually organize (add, delete/hide & rearrange) the saved places according to my itineraries.]

The ‘Reservations’ feature is amazing

All the important information of the flight and accommodation (e.g. Flight number, departure & arrival time, duration, confirmation code etc.) are all beautifully organized. I can also view the relevant emails if I want to.
[Suggestion: Real-time data showing which boarding gates I am going]

More than Wiki

Similar to Wikipedia, I can find the basic information that I need to know before departure, such as transportation, currency and emergencies.
[Suggestion: Please add a section to show what kind of sockets is using in the country.]

‘Things to do’

There are a million of “Things to do’ checklists out there. Lonely Planet, Wikitravel, Tripadvisor, Local guidebooks, bloggers, local magazines, friends’ recommendations are all my sources to plan for “Things to do”.
[Suggestion: I hope Google is not just another list but clever enough to generate a personalized ‘Things to do’ list that suits my needs.]

‘Food & Drink’

I like the ‘Wiki-style’ of ‘Overview’ where I can get a brief understanding of a city’s food culture.
[Suggestion: Allow users to add private notes to review the restaurants. ]


In general, I like the idea of ‘Google Trips’. Google is making a right move. Although there are lots of travel apps and the market is quite established, no single one app impresses me. Google still have a great chance to grab the market share from other competitors based on its giant user base who are already using other Google products like Google Maps and Gmails every day.

Think with Google – Retail App Design

Think with Google – Retail App Design

Think with Google is one of my favourite resources to learn and get inspired. Recently, Google has released some tips on designing a retail app or site. Here’s a checklist of Dos & Don’ts when designing a retail app.

Chapter 1: Exploration and Search

Loads quickly.
Provide clear utility before asking users to register.
Speak the same language as your users.
Use effective search indexing.
Don’t let promotions steal the show.

Chapter 2: Product Details and Reviews

Provide full product details.
Let the user control the level of zoom.
Show users how much they’re saving on discounted products.
Show in-store availability on product pages.
Display shipping costs and delivery dates on the item page.
Allow user reviews to be viewed and filtered.
Encourage consumer-generated content.
Surface related products at opportune moments.

Chapter 3: Checkout and Payments

Allow shoppers to continue shopping after adding an item to the cart.
Let shoppers edit the cart.
Resurface promotions, deals, and coupons at checkout.
Let users purchase as a guest.
Show users the checkout process is secure.
Provide multiple third-party payment options.

2016 HK Mobile Apps Industry Survey (Infographics)

2016 HK Mobile Apps Industry Survey (Infographics)

HK Mobile Apps Industry

Are you curious about the landscape of Mobile Apps industry in Hong Kong? Hong Kong Wireless Technology Industry Association (WTIA) just released the “Report of the Industry Survey on Hong Kong Mobile Apps Industry 2016”.


Based on the data in the report, I have created 2 interactive infographics by using a data visualization tool called “Infogram”. which you may find them easier to read. One is about the company and the other one about the founder & the funding.

Credit: WTIA

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